Monday, February 2, 2009

"G" Ad

The new "G" ad campaign featuring rapper Lil' Wayne as the narrator have taken over the hearts and minds of many, as they are so vague that just about nobody knows what they are at first view. What are they, and what product do they represent?
What do the "G" TV Commercials with Lil' Wayne Mean?
With popular athletes like Dwyane Wade, Serena Williams, Bill Russell, and Muhammad Ali featured in the commercial, a major tip-off can be seen for the "G" product commercial.
The commercial actually represents a bold new advertising campaign for Gatorade sports drink and it is a branch off of the G2 drink that was marketed in a more sophisticated way on TV commercials as a lower-calorie alternative to Gatorade.
"G" TV Commercials and Gatorade.
The new Gatorade logo is expected to feature a bold "G" logo from the commercial with Lil' Wayne and a smaller, accented lightning bolt logo on top to complete the sleek new look.
It appears as if Gatorade is trying to use these commercials along with G2 to promote itself to a new segment of the population as not just a sports drink but a casual drink that anyone can enjoy at any time. As comedian Mitch Hedberg once said, "You do not have to be sweaty and holding a basketball to enjoy Gatorade. You could just a be a thirsty dude."
The new "G" commercials are all about trying to make that vision a reality.